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Growth Strategies Case Study
Case Title:
Growth of Wikipedia: The Free Online Encyclopaedia
Publication Year : 2005
Authors: Sushant Kumar Sinha, Sumit Kumar Chaudhuri
Industry: Internet Content Providers
Region: USA
Case Code: GRS0113
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Launched on January 10th 2001, as an open content, free, on-line encyclopaedia, Wikipedia has grown into a leading website in terms of information and popularity. By mid-2005, Wikipedia had one million articles and 16,000 volunteers to contribute articles to its website. Although Wikipedia ensures that articles submitted on its website are free from bias, the reliability of the information is still being challenged.
Pedagogical Objectives:
- To highlight growth strategies of Wikipedia
- To discuss the opportunities in challenges facing an open content encyclopaedia.
Keywords : Free on-line encyclopaedia; Internet content providers; Jimmy Wales; Internet entrepreneur; Wikimedia foundation; Nupedia; 7-step review process of Nupedia; Encarta; Britannica; Growth Strategies Case Study; Neutral point of view policy; GNU free documentation licence; Wiki technology; Multilingual encyclopaedia; Vandalism in wikipedia
Contents
:
Wikipedia: Inception of a New Knowledge Base
Growth ofWikipedia
The Future – Opportunities and Challenges
7-Step Review Process of Nupedia
Article Count on Wikipedia for all languages
Trend in Market Share of US Visits to Reference Sites
